ReputatieNieuws – Januari 2021

Deze maand is er een langere aflevering dan normaal. Dit komt doordat er veel te bespreken was, vooral over de grote Core Update van Google. De volgende onderwerpen worden in de aflevering besproken:

December 2020 Core Update

https://www.seroundtable.com/google-december-2020-core-update-30545.html

https://twitter.com/searchliaison/status/1334521448074006530

https://twitter.com/searchliaison/status/1339279864742830081

https://searchengineland.com/googles-december-2020-core-update-was-big-even-bigger-than-may-2020-says-data-providers-344429

Goeie analyse

https://www.rankranger.com/blog/december-2020-core-update-themes

Tips van Google op Search Central Blog (aug 2019)

https://developers.google.com/search/blog/2019/08/core-updates

Google Help Doc over Advanced Crawl Budget Management

https://www.seroundtable.com/google-advanced-crawl-budget-management-30525.html

https://developers.google.com/search/docs/advanced/crawling/large-site-managing-crawl-budget?visit_id=637462362080210077-2414277462&rd=1

Longer Anchor Text Is Not Better But May Provide More Context

https://www.seroundtable.com/google-anchor-text-length-context-30511.html

https://youtu.be/i_5ap7c0ynA

Slechte content op je website kan goede content slechter laten ranken. Dus oplossen..

https://www.seroundtable.com/google-quality-sections-of-site-30632.html

https://www.youtube.com/watch?v=udW8Pc1tpl8&feature=emb_logo

Google News Showcase: More Features

https://www.seroundtable.com/google-news-showcase-search-console-more-30544.html

https://blog.google/products/news/google-news-showcase-expands/

Google Tests Zero Results op Desktop

https://www.seroundtable.com/google-zero-results-on-desktop-again-30561.html

https://twitter.com/kapilchadha/status/1334755198246346752

Alle tests van Google op de SERPs in dec (tm half jan)

Artikel volgt nog.

Structured Data Testing Tool Moving To Schema.org https://www.seroundtable.com/google-structured-data-testing-tool-moving-to-schema-org-30610.html https://developers.google.com/search/blog/2020/12/structured-data-testing-tool-update 

Validatie voor (opgeloste) problemen in Search Console tijdelijk uitgeschakeld

https://support.google.com/webmasters/answer/9844677

Google Request Indexing Tool terug

https://twitter.com/googlesearchc?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1341437013879386122%7Ctwgr%5E%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-request-indexing-tool-back-30646.html

Search Console geeft status van URL NA redirect weer

https://www.seroundtable.com/google-search-console-coverage-report-silently-follows-redirects-30709.html

https://twitter.com/glenngabe/status/1346454031733043207

Juridische problemen voor Google in de US

https://www.nytimes.com/2020/12/17/technology/google-antitrust-monopoly.html

Danny Sullivan bevestigt nogmaals: Adspend helpt geen rankings

https://www.seroundtable.com/google-ads-organic-rep-false-30724.html

https://twitter.com/dannysullivan/status/1347312963552612352